Where it all began is now serving up a feast: Planted opens VIOLA’s Diner

Planted is opening its first pop-up store at ETH Zurich in collaboration with SV. For three weeks, VIOLA’s Diner Planted Soulfood to the place where Planted’s story began. Also on the menu: the two new offerings planted.minced and planted.roast Smoky. 

Kemptthal/Zurich, September 3, 2026 - For three weeks, ETH Zurich will be turning purple: Together with the Student Union (SV), Planted is transforming the Tannenbar into VIOLA’s Diner, a soul food pop-up right where Planted’s story began. At the same time, the Swiss FoodTechcompany is using this return to its roots to launch two new products: the new planted.minced and the planted.roast Smoky, which is available at VIOLA’s Diner is served for the first time before it’s available anywhere else.  

Three Weeks of Soul Food - Planted Style 

From September 15 to October 2 the focus at VIOLA’s Diner is all about really good soul food. The menu features classics like Crispy cheeseburger, pastrami deli sandwich, and Philly cheese sandwich — familiar dishes, reimagined with Planted. 

The pop-up is being created in collaboration with the student council, which several restaurant outlets at ETH Zurich. Here, Planted’s product innovation meets SV’s food service expertise, and plant-based proteins find their way exactly where they belong: right in the midst of everyday life. 

“ETH Zurich has been a hub for new ideas and innovation for many years. We are delighted to partner with Planted to create a pop-up that captures this spirit and introduces guests to the diversity of plant-based cuisine over the course of three weeks», says the SV Group about the collaboration. 

For Planted, VIOLA’s dinner is also a return to a special place. What began as a research project at ETH Zurich is now an internationally active FoodTechcompany with products available in numerous European markets. 

" ETH is a special place for me. I studied here and earned my Ph.D. here, and it was also here that the initial ideas behind Planted Form and Geschmack took shape. As a food student, I was always on the hunt for the best lunch in the cafeterias. Now, with VIOLA’s Diner, it’s pretty cool to be back right here. I’m looking forward to showing what has become of our ideas and how well and easily you can cook with our products today», ssays Lukas Böni, co-founder of Planted and head of Products & Technology. 

New on the Menu: planted.minced and planted.roast Smoky

With planted.minced Planted is launching a versatile all-rounder for everyday cooking. Its juicy, fibrous texture is based on the tried-and-true planted.steak technology, while fermentation provides a natural, savory umami flavor —allNo additives or artificial flavors. With 320 grams and 58 grams of protein per package , this planted.minced designed for dishes meant to be shared: enough for a whole lasagna, four servings of Bolognese, or a chili sin carne for the family.

The new planted.roast Smoky tastes like it’s been braised for hours, but it’s ready in just a few minutes. Oven or air fryer , wait a moment—and a juicy roast with a seared crust, a subtle smoky note, and long, tender fibers that can be pulled apart strand by strand. Perfect for sharing and for everything that’s really good: from roasted vegetables and mashed potatoes to sandwiches. The planted.roast Smoky is available as a limited edition and is available for a limited time only. 

Both new products are made from natural ingredients, ar No additives -sourced, and are rich in protein and fiber. 

It planted.minced has also been the case since the end of August at select Coop stores for CHF 5.95. The planted.roast Smoky will be available starting mid-October at Coop .  

VIOLA’s Diner at a Glance 

When: September 15 through October 2, 2026 
Where: Tannenbar, ETH Zurich, Tannenstrasse 17, 8006 Zurich 
Planted Menu: Every day at lunchtime, 11:30 a.m. – 1:30 p.m. 

Three weeks, plenty of soul food, and a pretty fitting spot for the next phase of Planted.

Download