We don’t chicken out!

We knew that bringing about change in our food system would be a major adventure for us. As you’ve probably already heard, we currently have another hurdle to overcome.

In December, the Zurich Administrative Court in Switzerland ruled that we may continue to label our products with names such asplanted.chickenand that this does not mislead consumers. Unfortunately, our joy was short-lived, as we now have to defend our case once again. The Federal Department of Home Affairs (EDI) has appealed the Administrative Court’s decision and decided to refer it to the Swiss Federal Supreme Court.

Given that the EU paved the way for plant-based products back in October 2020 by allowing meat-related terms on packaging, this setback comes as a great surprise to us.
We trust that our Swiss government will continue to pursue its agenda for sustainability, innovation, and entrepreneurship and set the record straight.
Wouldn’t it be better to invest all this energy and effort in driving change toward a better, healthier, and more sustainable food system rather than in maintaining the status quo? You know our answer.

Over the past few days, we’ve been overwhelmed by all the positive and motivating messages from you—our beloved community. Many of you have asked how you can help.
That’s why we’ve decided to launch a challenge: #wedontchickenout. Here’s how you can join in: 

1. Take a photo of other products that use animal terminologies that are not in the product (e.g. Hot Dogs), and share it in your story on Instagram. Tag us with @eatplanted and use the hashtag #wedontchickenout
   
   OR
2. Send us an email with your photo and comment to wedontchickenout@eatplanted.com 

We will collect all the posts and share them with the community and the Swiss Federal Court. That’s it for now – but rest assured we are only getting started. #wedontchickenout