We don't chicken out!

We knew that achieving change in our food system would be a great adventure for us. Currently, as you have probably already heard, we have another hurdle to overcome.

In December, the Zurich Administrative Court in Switzerland ruled that we can continue to label our products with names such as "planted.chicken" and consumers will not be misled. Unfortunately, our joy did not last long, as we now have to defend our case again. The Federal Department of Home Affairs (FDHA) has challenged the decision of the Administrative Court and decided to refer it to the Swiss Federal Court.

After the EU already paved the way for plant-based products in October 2020 by allowing meat labels on packaging, this setback comes as a great surprise to us.
We trust that our Swiss government will continue to pursue its sustainability, innovation and entrepreneurship agenda and set the record straight.
Wouldn't it be better for all this energy and effort to be invested in making changes towards a better, healthier and more sustainable food system than in maintaining the status quo? You know our answer.

Over the past few days, we have been overwhelmed by numerous positive and motivational messages from you - our dear community. Many of you have asked how you can support.
So we decided to start a challenge: #wedontchickenout. And this is how you can participate: 

1. Take a photo of other products that use animal terminologies that are not in the product (e.g. Hot Dogs), and share it in your story on Instagram. Tag us with @eatplanted and use the hashtag #wedontchickenout
   
   OR
2. Send us an email with your photo and comment at [email protected]

We will collect all the posts and share them with the community and the Swiss Federal Court. That’s it for now – but rest assured we are only getting started. #wedontchickenout