This Veganuary, Check The Label

Kemptthal, Switzerland, 11. January 2023-On the occasion of Veganuary, Planted presents the "Check the Ingredients" campaign. The Swiss foodtech startup, known for its plant-based meat, calls on people to take a closer look at the ingredient list of plant-based foods. That's because some plant-based meat alternatives contain ingredients from printer ink or shampoo. In this way, the campaign focuses on the health of consumers. Planted uses only selected natural ingredients - without any additives. The campaign is visible on billboards and social media in Switzerland and is flanked by cooperations with content creators.

The Veganuary inspires people around around the the globe, to the environment and the animals for the sake of the environment and animals in January and beyond. With a Europe-wide Veganuary-Campaign encourages Planted consumers with view to the ingredients list, besides the environment as well as to pay attention to their own health. The motto: "Check the ingredients".

The good intentions of many manufacturers of plant-based products end often at the list of ingredients. Methyl cellulose, maltodextrin, emulsifiers such as sunflower lecithin, Tertiary-butyl hydrochinone, dextrose, calcium hydroxide and modified food starch are only some of the ingredients used in some vegetablen meatalternatives contain are. These ingredients are also for printer ink or shampoos shampoos. A claim of the campaign is therefore: "A good list of ingredients is like a good wedding speech: short."

Transparent meat production without additives

"Wer are enthusiasticby thethe attentionattention that some companies have paid to thethe area of of the alternativen proteins have createds have created. We arealso of the opinion that there is aeven better approach isapproach is needed in order to make consumers moresustainableconvince consumers," says Christoph Jenny, co-founder of Planted. "With this mission in mind, we manufacture products which, thanks to the variety of proteinsn from peas, sunflowers and oats gesand for the consumers arend and are kind to the environment."

Planted manufactures all its products in its own glasshouseProductiproduction facility in Kemptthal hhe - the firsttransparent meat production, the for the public accessible is. Used only selected natural ingredients: Peas, sunflower and oats with the addition of of water, rapeseed oil and vitamin B12. On E-Numartificial flavors, colors or other artificial additives. artificial additives are completely dispensed with. So there is planted.chicken just from four ingredients.

New: planted.chicken patty

In Switzerland, the Veganuary campaign isagne "Chingredients" is visible on posters (DOOH and OOH) and social media and is flanked by cooperations with content creators. The centerpiece is a megaposter in Bern. Just in time for Veganuary, Planted is also launching the the planted.chicken patty. The product novelty inspires asChicken Patty in one piece with a particularly fibrous texture, a juiciness and only naturalingredients and is available immediately at "Union Diner" in Zurich and Basel. Planted is also partnering with Just Eat to expand the range of plant-based plant-based dishes on the platform during January and to make it easier to make it easier to consume plant-based dishes.