14 Nov 2022

A strong piece: Just in time for Christmas, Planted launches the plant-based roast

3 minutes reading time

Kemptthal, Switzerland, 14 November 2022 –

The Swiss food tech start-up Planted is launching the first plant-based roast in Switzerland, which only needs to be cooked briefly in the oven. The product comes in true "roast" style as a whole piece and is rounded off with a full-bodied gravy with roasted aromas, specially developed by star chef Sebastian Copien - and all this with exclusively natural ingredients and the shortest list of ingredients that a plant-based roast can have.

Make a toast to your planted roast: Plant-based enjoyment in no time at all.

Whether in a restaurant, with friends or at family celebrations -who wants to be completely oronly temporarily animal products, it is often not easy in culinary terms. Especially on especially on festive days such as Christmas, preparing vegan or vegetarian dishes puts an additional vegan or vegetarian dishes puts an additional strain on already limited time. With tthe new planted.roast, Switzerland's first plant-based roast in one piece, 100% animal-free indulgence is now finding its way into the nation's ovens. is now finding its way into the nation's ovens -and it's quick and "ready to cook". Because the good based on plant proteins takes just 20 minutes. minutes. Finely balanced spices, prunes and Dijon-mustard as well as a roasting method co-developed by Copien, who co-developed theauce with red wine, round off the taste experience.

"For years, my gravy has been attracting many smiling and sometimesdisbelieving faces out -in combination with the planted.roast it now becomes a true Christmas miracle," says Copien happily. He took a lot of time for the development and tried out and tried out a few things to make the taste experience complete.complete the taste experience. "The sauce and roast are created and produced with a lot of love and heart, pre-packaged and meet the highest quality standards. to the highest quality standards."

Great on the outside, even better on the inside

It is not uncommon for plant-based meat products to be full of questionable ingredients.ingredients in order to as close as possible to the taste of the original. Not so the planted.roast: With only natural ingredients, no additives or flavors and the shortest list of ingredients of any plant-based roast, the goode piece officially call itself "Clean Label roast".

But it's not just the unique taste that's impressive – the fibrous texture is also barely distinguishable from a “animal” piece of meat. This is made possible by the innovative manufacturing process developed specifically by Planted, as well as the revolutionary Biostructuring-approach.

"We are very pleased to be working with Sebastian Copien again this year during the most wonderful time of the year. Our delicious plant-based roast ensures many happy moments together during the Christmas season and is a product that pleases everyone –from flexitarians to vegans," says Pascal Bieri, co-founder and member of the management board at Planted.

Availability

The planted.roast including gravy (450 g roast + 160ml sauce) for approx. 3-4 persons will be available from 14.11.2022 available in the Planted webshop and from week 50 at all selected Coop stores. Only while stocks last.