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Planted and Deutsche Bahn cooperate for vegan enjoyment all the way
Berlin/Kemptthal, March 7, 2022 - The Swiss Foodtech start-up Planted and Deutsche Bahn (DB) are joining forces to pave the way for vegan enjoyment while traveling. Since March 1, 2022, railway travelers throughout Germany have been able to enjoy two vegan dishes with products from Planted in the on-board catering: a Sweet Chili Wrap and a Teriyaki dish.
Let's work together to make the world a little better
"We are bringing delicious plant-based proteins with a perfect consistency and fiber to the table and now also to the rails - and all No additives. We want to revolutionize the way meat is perceived," says Planted co-founder Pascal Bieri. The ecological benefits of reducing animal meat consumption are obvious: for example, 74 percent less carbon dioxide (CO2e) and 46 percent less water are used in the production of planted.™chicken than with conventional chicken meat. The Swiss company has stood for taste, environmental protection and the reduction of animal suffering right from the start. The plant-based meat alternatives contain only natural ingredients (water, plant protein, plant oil, plant fibers), enriched with vitamin B12. In addition, the innovative manufacturing process of the vegan products is based on the principle of a sustainable circular economy, which permeates all areas of the company and thus helps to conserve the finite resources of our planet.
Climate and environmental protection are also extremely important for Deutsche Bahn, the world's leading mobility and logistics company. The commitment to the “green” cause is more than just an attitude. It is the future. DB wants to live up to its ecological and social responsibility by gradually greening its products, services and way of working. “Rail travel is active climate protection. However, many guests attach particular importance to sustainability not only when traveling, but also when it comes to food. From March, they will be able to combine both with the new resource-saving offers in the on-board restaurant - environmentally friendly travel and dining,” says Michael Peterson, Chairman of the Management Board of DB Fernverkehr.
"We are thrilled that our planted.™chicken is now traveling through Germany with Deutsche Bahn and can thus enrich even more people's culinary experiences. At the same time, an animal alternative is being replaced with a super delicious plant-based alternative - it can be that simple," says Pascal Bieri. And DB is also certain that the partnership with Planted will help not only make traveling by rail even more sustainable, but also make the world a little better. Deutsche Bahn will be climate neutral by 2040.
Upcoming measures for more vegan pleasure
The cooperation is accompanied by various marketing measures by both partners. In addition to extensive communication to DB customers via mailings and newsletters from bahn.de, the new offer will also be advertised via posters and screens in the on-board catering. In addition, an influencer campaign including a raffle of train tickets and on-board restaurant vouchers will be implemented at the start.