Planted launches Special Edition by NENI and Haya Molcho

Zurich/Vienna, May 30, 2023 – Planted is expanding its product line with the signature style of successful restaurateur Haya Molcho: Since last year, it has been available at NENI as a vegan Jerusalem platter on the menu, the collaborative creation planted.chicken Style – Special Edition by NENI & Haya Molcho is now also available throughout Austria at SPAR and in the Planted online store (DACH) for home cooking. This marks the next phase of the successful partnership between Planted, Haya Molcho, and SPAR, bringing the spicy, Middle Eastern flavors straight from Tel Aviv into your own kitchen. 

Pleasure trip through the Orient: Israeli street food for the home  

The new planted.chicken Style – Special Edition by NENI & Haya Molcho is a plant-based alternative that’s perfect for anyone who wants to enjoy this popular Israeli street food at home and pass the time until their next visit to NENI. Haya Molcho is thrilled about the creation: “I’m thrilled that, thanks to Planted and SPAR, our Jerusalem plate is now available throughout Austria as a plant-based option for enjoying Israeli cuisine at home! NENI and Planted are simply a perfect match, and I’m very proud of our joint Special Edition.”  

The successful restaurateur opened her first restaurant in 2009 together with her sons, thereby laying the foundation for the NENI success story. At the end of last year, Haya Molcho became a brand ambassador for Planted in Austria and created another culinary highlight in the kitchens of her popular NENI restaurants with the plant-based “Jerusalem Plate,” prepared with planted.chicken. 

Tradition meets sustainability that tastes 

planted.chicken Style – Special Edition by NENI & Haya Molcho brings Middle Eastern, sustainable flavor to SPAR’s shelves. The environmental impact of this plant-based chicken is significantly lower than that of its animal-based counterpart: Over its entire life cycle, planted.chicken produces planted.chicken 77% fewer CO2-equivalent emissions and uses 85% less water1. Like all Planted products, the Special Edition is made exclusively from natural ingredients such as peas, rapeseed oil water; it contains no flavorings, preservatives, or other additives. With the original NENI spice blend—the same one used for the Jerusalem Plate in the restaurants— planted.chicken Style takes you on a culinary journey – Special Edition by NENI & Haya Molcho takes you on a journey to a distant world of colorful flavors. 

"Haya Molcho is a great companion who shares our passion for great food and creative recipe ideas. We are very proud to have been able to expand our culinary collaboration through the new Special Edition, which brings Haya's inspiration and culinary finesse home to our fans." said Pascal Bieri, co-founder and member of the executive team at Planted.

Addition to SPAR's Young & Urban program  

planted.chicken Style – Special Edition by NENI & Haya Molcho is the perfect addition to the Young & Urban program and is now available exclusively throughout Austria at SPAR, EUROSPAR, and INTERSPAR in 160-gram packages (MSRP: EUR 3.79). “The fusion of two of our favorite brands—NENI and Planted from the Young & Urban program—is a real asset for our customers and for us. Partnerships like this show what amazing product creations can emerge when young companies with big visions come together. We’re thrilled to expand our product range with planted.chicken ,” says SPAR Executive Board Member Mag. Markus Kaser. 

If you're really hungry, you can shop at the online store at Planted (DACH), you can find the planted.chicken Style – Special Edition by NENI & Haya Molcho can also be ordered quickly and easily in 400-gram packages from thePlanted (DACH) online store.