Planted launches Special Edition by NENI and Haya Molcho

Zurich/Vienna, May 30, 2023 - Planted is expanding its product range with the signature of successful restaurateur Haya Molcho: already available at NENI since last year as a vegan Jersual plate on the menu at NENI last year, the joint creation planted.chicken Jerusalem Style - Special Edition by NENI & Haya Molcho is now also available throughout Austria at SPAR and in the Planted online store (DACH) for preparation at home. This takes the successful partnership between Planted, Haya Molcho and SPAR to the next level and brings the spicy, oriental flavors directly from Tel Aviv into your own kitchen.

Pleasure trip through the Orient: Israeli street food for the home  

The new planted.chicken Jerusalem Style - Special Edition by NENI & Haya Molcho is the ideal plant-based alternative for anyone who wants to bring the popular street food from Israel into their home and shorten the time until their next visit to NENI. Haya Molcho is delighted with the creation: "I'm delighted that, thanks to Planted and SPAR, our Jerusalem plate is now also available as a plant-based option for Israeli cuisine at home throughout Austria! NENI and Planted are a perfect match and I am very proud of this joint special edition."

The successful restaurateur opened the first restaurant together with her sons in 2009, laying the foundation for the NENI success story. At the end of last year, Haya Molcho became Planted's brand ambassador in Austria and created another culinary highlight in the kitchens of her popular NENI restaurants with the plant-based Jerusalem Plate, prepared with planted.chicken.

Tradition meets sustainability that tastes 

planted.chicken Jerusalem Style - Special Edition by NENI & Haya Molcho brings oriental, sustainable enjoyment to the SPAR shelves. The environmental impact of the plant-based chicken is significantly lower than that of the animal equivalent: over its entire life cycle, planted.chicken causes 77% fewer CO2-equivalent emissions and consumes 85% less water. 77% less CO2-equivalent emissions and uses 85% less water1. The Special Edition, like all Planted products, also consists of only natural ingredients such as peas, rapeseed oil and water, and contains no flavorings, preservatives or other additives. With the original NENI spice mix, which is also used for the Jerusalem Plate in restaurants, planted.chicken Jerusalem Style - Special Edition by NENI & Haya Molcho into a distant world of colorful flavors.

"Haya Molcho is a great companion who shares our passion for great food and creative recipe ideas. We are very proud to have been able to expand our culinary collaboration through the new Special Edition, which brings Haya's inspiration and culinary finesse home to our fans." said Pascal Bieri, co-founder and member of the executive team at Planted.

Addition to SPAR's Young & Urban program  

planted.chicken Jerusalem Style - Special Edition by NENI & Haya Molcho is the perfect addition to the Young & Urban range and is now available exclusively at at SPAR, EUROSPAR and INTERSPAR in packs of 160 grams (RRP: EUR 3.79). ""The merger of two of our favorite brands NENI and Planted from the Young & Urban range is an enrichment for our customers and for us. Partnerships like this show what great product creations can be made when young companies with great visions come together. We are delighted about the addition of planted.chicken Jerusalem Style to our range", says SPAR board member Markus Kaser.

For those with a bigger appetite, theonline storefrom Planted (DACH) the planted.chicken Jerusalem Style - Special Edition by NENI & Haya Molcho can also be ordered quickly and easily in 400 gram packs.