Planted is launching its famous planted.chicken with a new curry marinade

Kemptthal, April 4, 2022 — The Swiss food tech startup Planted, known for its alternative proteins—particularly its planted.chicken—is expanding its product lineup with a new creation: planted.chicken . The new curry marinade was developed exclusively by Hiltl. planted.chicken will be available in Coop stores throughout Switzerland starting April 4, 2022. planted.chicken 74% fewer CO2e emissions and uses 46% less fresh water in production than its animal-based equivalent.

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Planted produces meat from alternative proteins, focusing on achieving the perfect texture. Inspired by nature, the company is breaking new ground with an innovative biostructuring approach that combines protein structuring and biotechnology. Planted’s products, each made from different protein sources (peas, oats, sunflowers), currently include: planted.chicken, planted.pulled, planted.kebab planted.schnitzel. planted.chicken, Planted’s first product on the Swiss market, is now also available with a curry marinade starting in April. Like every planted.chicken product, planted.chicken is made exclusively from natural ingredients: pea protein, pea fiber, rapeseed oil, water, and a healthy dose of vitamin B12. The marinade has a fruity note, contains Indian curry spices, and has a very mild spiciness.

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Collaboration with Hiltl

The delicate curry marinade was developed exclusively for Planted by Hiltl, which, according to Guinness World Records, is the world’s oldest vegetarian restaurant. “We can’t imagine our menu without Planted anymore—and neither can our guests. We really enjoyed developing this curry marinade. It offers a little bit of everything: just the right touch of salt with a hint of sweetness. The planted.chicken can be pan-fried, grilled on skewers, rolled into wraps, or used as a topping for a bowl or salad. There’s something for everyone!” enthuses Adrian Reimann, Head of Product and Recipe Development at Hiltl.  

Starting in April 2022, Hiltl will add the planted.chicken to its popular Hiltl Buffet, the à la carte restaurant at Haus Hiltl, and the Hiltl Vegimetzg menu. Planted and Hiltl have a long-standing relationship; for example, the planted.bistro by Hiltl at the company’s headquarters in Kemptthal is operated by Hiltl.  

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Sustainability through and through

Planted is committed to using only 100% natural ingredients and no additives in its products. This is what makes them a truly healthy and better alternative for everyone. In addition, a comprehensive analysis was recently conducted: planted.chicken 74% fewer CO2e emissions and uses 46% less fresh water in production than its animal-based counterpart. To calculate the CO2e footprint, the entire life cycle of Planted products and their animal-based counterparts was assessed. From the cultivation and harvesting of ingredients through processing and transportation, energy consumption at our production facility, storage, and transport to stores, all the way to the disposal of packaging—everything was taken into account.  

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Availability  

Planted is available in Switzerland, Germany, Austria, France, Italy, and, most recently, the United Kingdom—in restaurants, retail stores, and through its own Europe-wide online store. The new planted.chicken will be available starting in April 2022 at Coop stores throughout Switzerland, in the Planted online store, and at Hiltl Vegimetzg.  

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Recipe

The planted.chicken is versatile and can be prepared and combined in many ways: It can be roast, grilled on a skewer, rolled into wraps, or used as a topping for a rice bowl or salad.  You can find a recipe here:Fried Curry Rice | PLANTED (eatplanted.com)

More information

For more information about the company, products and photos, please contact press@eatplanted.com