Planted launches planted.chicken tenders

Kemptthal, Switzerland, 20 September 2022 - Swiss foodtech start-up Planted is revolutionizing the market with another unprecedented product: planted.chicken tenders - a delicious bite that changes everything - only natural ingredients, no additives, fibrous, juicy and crispy whole chicken pieces.  

In Switzerland, the planted.chicken tenders will be launched for the first time in collaboration with the Wiesner Gastronomie family and will be available to consumers from September 20 in their Miss Miu stores in Zurich and Zug in the "Magic Midnight Touch" dish.

As usual, Planted only uses natural ingredients to make the new product: only water, yellow pea proteins and fibers, rapeseed oil, salt, yeast, spices and wheat flour are used in the production of planted.chicken tenders. The company thus remains true to its principle of not using additives - as well as the perfect bite that characterizes Planted's protein-rich plant-based meat. 

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Unique results with a new bio structuring approach 

In addition to the proven professionalized extrusion process, Planted has now succeeded in combining protein structuring and biotechnology with a novel biostructuring approach. This makes Planted a pioneer in the food market. This new proprietary technology makes it possible to produce larger pieces of meat with a complex structure and texture, juiciness and tenderness No additives . More than 65 Planted employees on the scientific side and in product development have made this breakthrough possible. 

"Our goal is to bring plant-based meat with a unique taste and amazing texture to the consumer - with No additives or restrictions in use. Our products are made from a small number of natural ingredients, which we transform into fibrous structures with a high level of research and a focus on quality and culinary delights. We want to revolutionize the way meat is perceived and consumed. Our planted.chicken tenders are better than their animal counterparts because the meat has a great bite, a fibrous texture and a high protein content with 74% less greenhouse gas emissions. We are therefore delighted that our new product is now being launched with a forward-looking partner such as the Wiesner Gastronomie family. The choice of how Planted can be integrated is incredibly versatile - and that's what makes it so much fun and opens up so many delicious possibilities," says Dr. Judith Wemmer, Executive Board Member and Head of Product Development at Planted. 

A forward-thinking product without compromises 

Planted has been working with the Wiesner Gastronomie family since 2020 and is constantly on the menu in their restaurants Miss Miu, The Butcher & his daughter and Nooch Asian Kitchen. Daniel Wiesner, Co-Lead Strategy & Innovation says: "With our restaurants and Miss Miu, we try to drive exciting innovations and emotional experiences in Swiss gastronomy. Our focus is not only on exceptional restaurant concepts and culinary diversity, but also on our 7-point plan for social and ecological action. Sustainability is extremely important to me personally, as well as to us as a family business, and one of the central topics we are continuously optimizing is the range of plant-based meat alternatives in our restaurants. The long-standing and deep partnership with Planted is therefore also very important to us and always offers inspiring opportunities to transform meat alternatives into culinary delights - such as the current launch of the very tasty Korean planted.chicken tenders (Magic Midnight Touch), which we offer exclusively in our Miss Miu restaurants."

Availability

Developed by Planted and brought to restaurants in Switzerland for the first time in collaboration with the Wiesner Gastronomie family, planted.chicken tenders will be on the menu from September 20 in the Miss Miu branches in Zurich and Zug in the "Magic Midnight Touch" dish.  

The planted.chicken tenders will initially only be used in restaurants. Next year will see the expansion of the range for the retail sector. 

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More information

For more information about the company, products and photos, please contact us at [email protected]