Locations
Events
planted.news
20 Sep 2022
Planted Launches planted.chicken
4 minutes reading time
Kemptthal, Switzerland, September 20, 2022–The Swiss food tech startup Planted is revolutionizing the market with yet another unprecedented product: planted.chicken —a delicious bite that changes everything—made with only natural ingredients, no additives, and featuring whole, tender, juicy, and crispy chicken pieces.
In Switzerland, planted.chicken will initially be launched in collaboration with the Wiesner Gastronomie family and will be available to consumers starting September 20 at their Miss Miu locations in Zurich and Zug as part of the “Magic Midnight Touch” dish.
As always, Planted uses only natural ingredients to make its new product: The production of planted.chicken involves only water, proteins and fiber from yellow peas, rapeseed oil, salt, yeast, spices, and wheat flour. In this way, the company remains true to its principle of avoiding additives—as well as to the perfect texture that sets Planted’s protein-rich plant-based meat apart.
Unique results with a new bio structuring approach
In addition to the proven professionalized extrusion process, Planted has now succeeded in combining protein structuring and biotechnology with a novel biostructuring approach. This makes Planted a pioneer in the food market. This new proprietary technology makes it possible to produce larger pieces of meat with a complex structure and texture, juiciness and tenderness No additives . More than 65 Planted employees on the scientific side and in product development have made this breakthrough possible.
“Our goal is to bring plant-based meat with a unique flavor and amazing texture to consumers—all No additives restrictions on use. Our products consist of just a few natural ingredients, which we transform into fibrous structures through extensive research and a focus on quality and culinary excellence. In this way, we aim to revolutionize the way meat is perceived and consumed. Our planted.chicken are superior to their animal-based counterparts, as the meat boasts a great bite, a fibrous texture, and high protein content—all while producing 74% fewer greenhouse gas emissions. “We are therefore thrilled that our new product is now being launched with a forward-thinking partner like the Wiesner Gastronomie family. The range of ways Planted can be integrated is incredibly versatile—and that’s exactly what we find so exciting and what opens up so many delicious possibilities,” says Dr. Judith Wemmer, Executive Board Member and Head of Product Development at Planted.
A forward-thinking product without compromises
Planted has been collaborating with the Wiesner Gastronomie family since 2020, and its offerings are consistently featured on the menus at their restaurants Miss Miu, The Butcher & his daughter, and Nooch Asian Kitchen. Daniel Wiesner, Co-Lead of Strategy & Innovation, says: “Through our restaurants and Miss Miu, we strive to drive exciting innovations and emotional experiences in the Swiss restaurant industry. Our focus is not only on exceptional restaurant concepts and culinary diversity, but also on our 7-point plan for social and environmental action. Sustainability is extremely important to me personally, as well as to us as a family-owned business, and as one of our core priorities, we are continuously optimizing the selection of plant-based meat alternatives in our restaurants. Our long-standing and deep partnership with Planted is therefore also very important to us and consistently offers inspiring opportunities to transform meat alternatives into culinary delights—as is currently the case with the launch of the delicious Korean planted.chicken (Magic Midnight Touch), which we offer exclusively in our Miss Miu restaurants.”
Availability
Developed by Planted and first introduced to the restaurant industry in Switzerland in collaboration with the Wiesner family, planted.chicken will be featured on the menu of the “Magic Midnight Touch” dish at Miss Miu locations in Zurich and Zug starting September 20.
The planted.chicken will initially be available only in the foodservice sector. Next year, the product line will be expanded to include retail sales.
******