Planted Chicken now available in all Swiss Subway restaurants

Zurich, Switzerland, October 1, 2025. What began as a social media comment has now turned into a nationwide product launch – Subway delivered on its promise: together with Planted, the market leader in plant-based meat, they are bringing the Planted Teriyaki Sandwich to all Subway restaurants across Switzerland. With this partnership, Subway continues its Swissness strategy, placing its trust in a local producers known for a clean ingredient list, sustainability, and outstanding taste. The result: a sandwich that unites enjoyment with environmental responsibility and marks the beginning of a series of further planned product launches. 

The initial spark for this collaboration came last spring, when Planted and the entire alternative protein category made headlines following a Federal Supreme Court ruling on the use of animal names for plant-based meat products. 

In response to a related social media post, Subway Switzerland joined the conversation with a wink: “If this post gets 10 likes, we’ll order the ‘not-call-it-chicken-anymore’ for Subway.”

Those ten likes quickly became hundreds, and what started as a humorous social media exchange has now become reality: From October 1, 2025, Subway Switzerland will be serving the new Planted Teriyaki Sandwich in all its restaurants. This launch represents more than a single product, it’s the starting point for a series of planned collaborations with Planted.

Swissness meets innovation 

With the introduction of Planted meat, Subway Switzerland is strengthening its Swissness strategy and collaboration with local producers. 

“The demand for plant-based sandwich fillings is growing. We want to meet this need with tasty, varied choices and partner with Swiss companies known for quality, sustainability, and innovation.,” says Hamza Ayub, CMO of Convenience House AG. “Planted is the perfect partner for this.”

Plant-based, sustainable, irresistible 

The new sandwich combines tender planted.chicken in the popular Teriyaki style with crunchy vegetables and freshly baked bread, a treat that balances environmental, health, and taste considerations alike. 

“This partnership is very special to us,” says Pascal Bieri, Co-Founder of Planted. “A true shift towards a better protein future is only possible if our healthy, sustainable, plant-based proteins are offered side by side with animal meat - and are made accessible to all. Gastronomy partners like Subway play a crucial role here, and we’re excited to show millions of guests together that plant-based is not only better for health, the environment, and animal welfare but also tastes amazing.”

The planted.chicken Teriyaki Sandwich will be available in all Subway locations in Switzerland starting October 1, 2025. In addition, every Saturday the sandwich will be featured as the Sub of the Day for just CHF 6.90.