Planted BBQ products put to the test: Is Chrigu Stucki really serious about this?

Zurich, April 14, 2026 – Swiss Wrestling Champion Chrigu Stucki and plant-based meat? The self-proclaimed meat lover has been an ambassador for the Swiss food techcompany Planted – and is sparking debate. The question keeps coming up: Is Stucki serious, or is this just a classic advertising deal? 

With a touch of humor, Planted presents the Swiss wrestling champion Chrigu Stucki to the test—without a script and under real conditions on a lie detector. The crucial question: Would Chrigu Stucki still eat at Planted even without a partnership? You can see the honest answer here in the video: https://youtu.be/k_AbH7MzC5Y 

The reason for the test: In Switzerland, barbecuing is inextricably linked to meat for many people—and this is exactly where the Zurich-based food techcompany aims to shake things up and is launching a larger planted.steak with a new recipe, as well as three new BBQ products.  

When even a die-hard meat lover gives plant-based proteins a try, it becomes clear that the discussion about new sources of protein has long since entered the mainstream. 

The BBQ campaign with Chrigu Stucki will be running nationwide via digital out-of-home platforms as well as on YouTube. 

The planted.steak: Bigger & better – for the same price 

At the heart of the BBQ range and its accompanying campaign is the optimized planted.steak — now bigger and even better. With 25% more content, it has grown to 150 grams, putting noticeably more on your plate at the same price. At the same time, Planted has specifically simplified the recipe: with a shorter ingredient list, 30% less fat, and no added sugar or bean flour.  

Despite the optimizations, the planted.steak  No additives High in protein fiber as ever and still No additives absolutely No additives . A steak that delivers on its promise: a hearty bite, a deep, savory umami flavor, and a juicy mouthfeel ensure an intense BBQ experience—uncompromising in quality and enjoyment. 

“With the new planted.steak , we are consistently refining our classic: firmer in texture, richer in flavor, clearer in ingredients—and larger in cut. While others are shrinking, we’re going the opposite way: more content for the same price. In doing so, we’re sending a clear message against shrinkflation —and for more on the plate. Of course, the planted.steak rich in protein and dietary fiber, free of additives—and even meat lovers,” says Pascal Bieri, co-founder of Planted. 

Steak and Three: Planted Expands Its BBQ Line 

In addition to the existing BBQ lineup from the optimized planted.steak, planted.steak Paprika and the planted.bratwurst, Planted is expanding its BBQ lineup with three new products just in time for grilling season: 

The planted.herbsteak and planted.skewers Smoky BBQ are now available exclusively at Coop in select stores throughout Switzerland. The planted.steak and planted.skewers Herbs are available at Coop and Migros.