Locations
Events
planted.news
Foodtech Start-up Planted Launches Plant-Based Grill Skewers in Retail
Kemptthal, Switzerland, June 22, 2022 - With the return of warm temperatures, the smell of barbecue is back in the air. Just in time for the start of this year's barbecue season, Planted is launching an innovation on the market: with the new planted.chicken barbecue skewers, the classic barbecue skewer is now plant-based - for all those who want to reduce their meat consumption at the BBQ without sacrificing taste.
Ready-marinated skewers: From the package directly onto the grill and ready in just 2-3 minutes
Planted stands for transparency, which is why the new planted.chicken barbecue skewers consist of only four natural ingredients: Water, pea protein, pea fibers and rapeseed oil. They also boast sufficient vitamin B12 and a high protein content. Like the other Planted products, the planted.chicken barbecue kebabs contain no flavorings, preservatives, other additives, soy, gluten or lactose. To ensure that the ready-to-grill kebabs are particularly succulent, they can simply be placed directly from the pack onto the grill for a maximum of two to three minutes and the plant-based barbecue menu is ready. The typical BBQ flavour is provided by a lemon-herb marinade, which harmonizes perfectly with the smoky aroma of the barbecue: Refreshing lemon juice in combination with oregano and rosemary gives the skewers a delicious spiciness, while chili and paprika go perfectly with plant-based proteins and refine their flavors.
Meat from plants: Unique fiber structure for the perfect barbecue experience
Planted produces the planted.chicken barbecue skewers from alternative proteins and focuses on the perfect bite. Inspired by nature, the company is pioneering a new biostructuring approach. "Juicy, tender meat combined with a herb marinade makes the summer barbecue experience unique. This is now also possible with our plant-based meat," says Judith Wemmer, responsible for product development at Planted, adding: "Thanks to our innovative production process, we can simply skip the animal and convert peas directly into fibrous meat instead. This allows us to reduceCO2e emissions by 74%, but enjoy the barbecue at home or in the park just as much."
Following the success of the existing planted.chickenplanted.schnitzel, planted.pulled and planted.kebab products, the new planted.chicken barbecue skewers are the perfect addition to the Planted product range.
Nationwide “Taste will Save us” BBQ Campaign in Switzerland
To increase our positive impact on the planet, everyone needs to pull together, and the way to appeal to everyone is to produce the best-tasting food. The only way to give up animal meat is to create an alternative to eating it - and Planted's delicious taste offers just that. Taste becomes the brand's guiding star - “Taste will Save us”. The first campaign under this new brand platform is all about the summer barbecue, which is traditionally very meat-heavy. The campaign was launched nationally in Switzerland this week on digital channels such as Instagram, Facebook and Youtube. In addition, a mega poster at Basel train station as well as poster placements and hanging boxes in trams will attract attention and inspire the next barbecue.
Availability
The planted.chicken barbecue skewers are now available from Coop and Migros throughout Switzerland while stocks last. The planted.chicken barbecue skewers can also be ordered quickly and easily from the Planted online store at https://www.eatplanted.com/.
****