The sausage of the future: planted launches planted.bratwurst

Kemptthal, Switzerland, April 26, 2023 - Just in time for the start of the barbecue season, Swiss foodtech startup Planted is launching its first plant-based sausage. The planted.bratwurst consists of only six natural ingredients, making it the cleanest sausage on the market. It convinces not only in terms of taste, but also in terms of eco-balance: compared to its animal counterpart, the plant-based sausage saves 71 percent_CO2 and 79 percent water. With planted.bratwurst, Planted is expanding its barbecue range and complementing the popular classic, the planted.chicken barbecue skewer.

Summer without a barbecue? Unimaginable. Barbecuing without animal meat? The new standard thanks to Planted. Just in time for the first barbecue of the year, the Swiss foodtech start-up is launching its first plant-based sausage. planted.bratwurst its first plant-based sausage, offering a more sustainable and healthier alternative to conventional barbecuing. With just six natural ingredients, it is the cleanest sausage on the market and contains 76 percent less saturated fatty acids and 18 percent less salt, but 36 percent more protein than an animal-based sausage. An additional fermentation step in Planted's specially developed production process gives the product its truly unique bite and excellent taste profile. The eco-balance is also impressive: compared to its animal counterpart, the plant-based sausage saves 71%_CO2 and 79% water.

To bite into: The cleanest sausage made from just six ingredients

Planted shows that the summer barbecue can also be a place for innovation. More and more people want to eat more sustainably and reduce their consumption of animal meat, but traditional BBQs in particular often cannot do without classic meat products. With the planted.bratwurst Planted creates what many people want: A plant-based sausage with good taste, the right texture, crispy browning and natural ingredients - and just a handful of them: pea protein, sunflower oil, water, salt, spices and yeast, enriched with vitamin B12. That's all!

The new planted.bratwurst expands Planted's barbecue range and, together with the popular planted.chicken barbecue skewer, enables a complete barbecue experience with natural, healthy ingredients. The wishes of consumers are an important driver for Planted when developing new products. "Our goal is to make an animal-free diet effortless, without sacrifice and with purely natural ingredients - even when it comes to the world's favorite summer activity, barbecuing," says Dr. Judith Wemmer, Head of Product Development at Planted. The Planted BBQ duo shows how it's done - true to the motto: Same experience, better meat.

Varied in preparation and widely available

The new sausage is available exclusively from Coop in two flavors: planted.bratwurst Original and planted.bratwurst Herbs.

The planted.bratwurst Original impresses with its classic taste and can be easily combined with various side dishes such as mustard and bread rolls, salad, chips or seasonal vegetables. The planted.bratwurst Herbs is refined with a homemade spice and herb mix of marjoram, thyme and white pepper and also offers numerous combination options. Especially recommended on cold days: with mashed potatoes and onion sauce. Both planted.bratwurst variants can be cooked as usual either on the grill or in the pan roast.

Availability

The planted.bratwurst in the flavors Herbs and Original is now available for CHF 5.95 RRP (two sausages of 90 grams each) exclusively at Coop and in our online store.