Planted launches the planted.steak as the Schwingerkönig edition

Zurich, Switzerland, July 9, 2025 - It's time to get serious on the grill: Planted, the Swiss pioneer in plant-based meat, is launching its popular planted.steak in a limited Schwingerkönig edition - exclusively at Lidl Switzerland. The celebrity testimonial includes: Christian Stucki, wrestling king 2019, passionate amateur chef and dedicated meat lover. 

With his authentic Swiss manner, Stucki embodies the perfect symbiosis of tradition and modernity. As an official brand ambassador for Planted and Lidl Switzerland, he is now proving that meat fans can also be inspired by plant-based enjoyment. "I never thought I would be so impressed by a plant-based steak," says Stucki. "The bite, the juiciness and the color really blew me away. I now cook it regularly for my family. And thanks to the natural ingredients and good nutritional values, it's not a compromise for me, but a really good choice." 

The planted.steak has long been a classic in the Planted range and can be found on numerous retail shelves across Europe. With the new Christian Stucki Special Edition at Lidl Switzerland, the success story is now being continued as a culinary bridge between tradition and conscious nutrition. "It is a matter close to our hearts to offer products with the best Swiss quality. The Stucki edition impressively demonstrates that enjoyment and conscious nutrition can go hand in hand," says Nathalie Forrer, Head of Marketing at Lidl Switzerland. The steak impresses with its juicy bite, purely natural ingredients and excellent carbon footprint: 97% less CO₂ emissions and 81% less water consumption compared to conventional beef. 

Pascal Bieri, co-founder of Planted, explains: "With Chrigu Stucki, we have a strong ambassador at our side - authentic, down-to-earth, credible. He shows that plant-based nutrition and traditional values complement each other wonderfully." The partnership underlines the fact that Planted products are not only aimed at vegans:inside or vegetariansbut also offer convincing enjoyment for all meat lovers. 

The planted.steak Stucki edition is now available throughout Switzerland exclusively at Lidl Switzerland at a price of CHF 6.95.